The information we learn from Customers helps us personalize and continually improve your limousine shopping experience at Limos.com. Here are the types of information we gather:

• General Information You Give Us: We receive and store any information you enter on our Web site or give us in any other way. You can choose not to provide certain information, but then you will not be able to take advantage of many of our features, including receiving a limo quote or making a reservation/booking. In order to receive quotes from Limos.com’s participating third-party limousine companies (“LC’s), you must first create an account by providing your email or phone number and creating a password. You may also provide such information if you participate in a contest or questionnaire, or communicate with customer service; provide information in your account or profile; communicate with us by phone, e-mail, or otherwise; provide employer information when opening a corporate account; provide and rate LC reviews; or employ our personal notification services, such as trip reminders. As a result of those actions, you might supply us with such information as your name, address, and phone numbers; credit card information; and content of reviews and e-mails to us. We use the information that you provide for such purposes to allow us and our LC’s to respond to your requests, customize future shopping for you and communicate with you.

• Automatic Information: We receive and store certain types of information whenever you interact with us. For example, like many Web sites, we use “cookies,” and we obtain certain types of information when your Web browser accesses Limos.com. Examples of the information we collect and analyze include the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information such as browser type, version, and time zone setting, browser plug-in types and versions, operating system, and platform; quote/purchase history, which we sometimes aggregate with similar information from other customers to create features such as special offers and “most popular”; the full Uniform Resource Locator (URL) click stream to, through, and from our Web site, including date and time; cookie number; items you viewed or searched for; and the phone number you used to call our customer service number. We may also use browser data such as cookies, Flash cookies (also known as Flash Local Shared Objects), or similar data on certain parts of our Website for fraud prevention and other purposes. During some visits we may use software tools such as JavaScript to measure and collect session information, including page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.